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Julian


 

Julian Race

Digital marketing & Content Strategist

 

 

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Julian


 

Julian Race

Digital marketing & Content Strategist

 

 

 

JULIAN RACE   //   DIGITAL MARKETING | CONTENT STRATEGY

214.356.3969   |   Dallas, Texas   |   JulianRace@outlook.com

 
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resume


curriculum vitae

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resume


curriculum vitae

Marketing communications professional with over 7 years of experience in creating actionable, integrated marketing strategies that help develop brands’ visibility and awareness. An independent consultant with experience working on a variety of projects for Fortune 500 companies, prominent educational institutions, non-profit entities, and small businesses.

Well versed in all aspects of visual communication with hands-on involvement in campaign creation, analytics, and optimization.

Adept in the fundamentals of digital marketing including content marketing, content creation, social media, and a solid understanding of SEO.


Contemporary digital advertising has provided an opportunity for brands to tell their story in a more organic way. Strong, innovative content is the cornerstone of those marketing initiatives.

My educational background in business and marketing gives me the essential ability to see a project holistically. Not just in terms of the creative, but in terms of how the creative is applied in the overall scheme. 

My work is the result of well rounded technical ability, conceptual thought and execution, mixed with an understanding of it’s function in your business.


Recent Achievements 

Content Strategy

  • Deployed multiple integrated content marketing campaigns that have helped clients achieve double-digit percentage increases in terms of consumption, engagement, lead generation, and sales.
  • Formulated a content marketing plan that resulted in over 1,200 page ‘likes’ on Facebook & increased user engagement by 46% in a 90-day period.
  • Utilized effective SEO in tandem with a content plan that achieved the milestone of landing in the top 10 of Google’s search rank for the brand’s specific keyword phrases within 45 days.

Digital Marketing and Social Media

  • Implemented a community building strategy that resulted in the acquisition of over 5,500 ‘fans/followers’ across 3 social networks.
  • Administered the overhaul of a client’s website to improve user experience which helped drive a 7.6% increase in the site’s conversion rates over a 60 day period.
  • Identified key opportunities for sales growth by effectively tracking digital campaigns with web analytics data.
  • Launched a 12 month email campaign that delivered a 25% open rate & 4% click through rate, with under a 0.5% unsubscribe rate.

Areas of Proficiency

 

Content Marketing Strategy

Market research & strategic analysis

Social media marketing

Email marketing

Web copywriting

B2B & B2C audiences

Video Directing, shooting, & editing

Adobe Creative Suite CC: Photoshop, Illustrator, InDesign

Premiere Pro CC

MS Word, Excel, Power Point

Wordpress

Google Analytics

HTML5 & CSS3

Hootsuite

 

Education

University of North Texas; Denton, Texas – Bachelor’s of Business Administration, Marketing

Southern Methodist University- Continuing Education- HTML5 & CSS3

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Clients


Clientelle

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Clients


Clientelle

 

Enterprise

Mary Kay

Cerveza Tecate (Tecate Beer)

Time Warner Cable

American Airlines

General Motors

Gail Warrior-Lawrence (The Warrior Group)

Wrigley's

 

Agency

Campbell Agency

Kim Dawson Agency

MensBoard Agency

Clutts Agency

Non-profit & Education

Hotel Association of North Texas

UNT Health Sciences Center

Baylor College of Dentistry

Botanical Research Institute of Texas

Big Thought

Los Angeles Department of Water and Power

Ajile L. Turner Foundation

 

Small Business

Ro Parrish, Dallas Mavericks Insider

Drench Fitness

Halo Essentials

True Artist Brand Clothing

 

Julian’s approach to his work is creative, conceptual, and always seems to provide the client with more than they expected. Julian is an exceptional professional at his craft!
— Tracy Williams; Training and Professional Devlopment Specialist // Ft Worth, TX
It is always a pleasure working with Julian. He is creative and excellent at bringing his client’s vision to fruition. In the work we have done together my ideas were always respected, but he also added to my vision to create something even better than what I could have come up with myself. Julian is professional, timely, and a wonderful talent. I highly recommend him.
— Kasidy Moore; The Fresh Factor by Gifted Culture // Minneapolis, MN